Employer Branding & Personal Branding

People connect with people. That’s why the most sustainable employer brand is the one built around you and your team. Whether it’s a client, partner or candidate – everyone wants reliable insight that comes straight from the source you and your people.

Real stories, shared knowledge and meaningful relationships create the kind of results worth investing in.

Employer branding services

Employer Brand Ambassadorship

If you’re ready to empower your people and build an authentic employer brand from within, you’re in the right place! I’m happy to share my experience, tools and best practices to help you create, launch or run your ambassador program or LinkedIn challenge. Choose the level of support that fits you best:

💗 You need support

You’ll lead the project with your team but want to discuss the key points, tailor the plan to your organisation and walk away with full clarity.

✅ 90-minute virtual session covering all program creation steps

✅ A complete project plan with goals, metrics, action items and communication guidelines

Price: €490 + VAT

💗 Let's do it together!

We’ll launch your employer brand ambassador program or challenge as a team – I’ll support you with communication, materials and training.

✅ Regular meetings
✅ Program planning
✅ Communication support
✅ Creating supportive materials
✅ Leading the training(s)
✅ Results analysis

Price: depends on scope and your organisation’s needs.

💗 LinkedIn Mentorship

You’ve already launched your ambassador program successfully and now wish to get feedback on your employees’ LinkedIn posts and activity.

During the mentorship:
👉 We run a group session (monthly, if you wish) to give feedback on ambassador posts, discuss challenges and answer their questions
👉 I share best practices for increasing visibility on LinkedIn and growing your network
👉 I offer 1:1 consultations with ambassadors to give personalised feedback, discuss content ideas and shape their strategy

All of the above mentioned services can be ordered separately or combined with other ambassador support activities.

Price depends on your specific needs, so feel free to get in touch and we’ll find the best approach together 😉

💗 One-Off Employer Brand Ambassador Training

A fast-paced, practical 2-hour session where employees learn all the essentials, techniques and gain the confidence they need to become successful ambassadors, both in real life and on social media.

The training can be tailored to your needs – get in touch and we’ll find the approach that suits you best 😉

We cover the folloring topics during the training:

👉 Definition of an employer brand ambassador and their role in shaping the employer brand
👉 Reasons why employees may want to become active employer brand ambassadors
👉 The value employee ambassadors create for themselves and their employer
👉 Acting as an employer brand ambassador both in real life and on social media
👉 First steps as an ambassador: setting goals, defining key messages and creating an action plan
👉 Best practices for being an employer brand ambassador on social media

By the end of the training, participants understand the importance of their role as an employer brand ambassador and have the tools and motivation to begin.

Price: €650 + VAT

Carina has been supporting Bolt’s LinkedIn ambassadors for two years now. She’s insanely thorough and brings a personal touch to everything she does. No two sessions with her are ever the same. If you’ve ever caught yourself thinking, “Can someone please make LinkedIn make sense?” or you want to build a proper advocacy program, she’s the one I’d call.
Kadi Poll - Bolt
Kadi Poll
Global Employer Branding Lead, Bolt
I’ve had a great experience working with Carina on our employee advocacy program. She brings deep expertise in Linkedin as a platform, combined with strong organization and creativity, which has helped us run the program in a thoughtful and effective way. She feels like a true extension of our team, I view her as a trusted partner who gives clear, strategic advice and genuinely cares about doing things well. She also puts real effort into working with our people, whether in group sessions or 1:1, making sure everyone feels supported and confident.
Grete Kivi - JetBrains
Grete Kivi
Senior Global Employer Branding, JetBrains
Carina’s positive energy and professionalism played a huuuge role in getting our ERGO ambassadors program alive. She gave structure to the program and helped to create a space where ambassadors felt safe and encouraged to share and find their own voice. What made a real impact for our ambassadors was her ability to give clear, thoughtful, and practical feedback. External perspective also mattered a lot for us along the way. When you’re deeply involved in building something internally, it’s easy to lose yourself into details. Carina brought fresh eyes and clarity when it was needed most.
Gloria Soobik, ERGO
Gloria Soobik
HR Specialist, ERGO

Employer Brand Strategy

💗 Employer Brand Strategy Workshop

If you need guidance on shaping or refreshing your employer brand so it supports both hiring and retention, this workshop is for you. Let’s sit down together and work through every strategic step, tailored to your organisation. Before the workshop, I review your current approach and create materials we’ll use during the consultation, all of which you can continue using independently afterwards.

What we’ll cover:
👉 Audit of your current employer brand
👉 Overview of all key steps in creating or updating your strategy
👉 A practical action plan and framework for the project
👉 Templates for materials you’ll need
👉 Best practices for involving leaders and employees
👉 Recommendations for tools
👉 Flexible and creative solutions that fit your organisationSoovitused, milliseid tööriistu kasutadaPaindlike ja loovate lahenduste väljatöötamine

Price depends on your specific needs and the scope of the workshop.
Get in touch and tell me what kind of support you and your team need 😊

Personal Branding Services

Personal Brand Strategy

What makes you memorable? Does your current image reflect who you truly are? A clear, strategic personal brand supports you in leadership, hiring and business development. I’ll share practical examples, best practices, useful materials and my experience to help you get started.

💗 You need support

Let’s create a strategy with messages and action plan to increase the visibility of your services and expertise on LinkedIn.

✅ 60-minute consultation
✅ Profile and content audit
✅ Recommendations for profile updates
✅ Personal brand strategy creation
👉 goal setting
👉 messages creation
👉 target group analysis
👉 competitor analysis
✅ Content calendar creation
✅ Metric setting
✅ LinkedIn Best Practices for Personal Branding

Price: €490 + VAT

I worked with Carina on my LinkedIn persona when changing careers. In times of doubt and uncertainty, Carina's structured approach towards personal branding helped me to clearly understand what it is I want to offer, my authentic motivations and competitive advantages. Based on my prepared input, Carina has suggested editions to my LinkedIn profile that are sharp, authentic and clear. With her I did it 10x faster than I would've on my own. During our consultation Carina demonstrated her professionalism, warmth and deep interest in me as a client - exactly a type of service that made me feel seen.
Oksana Lang - Feelit
Oksana Lang
Psychotherapist, Feelit Flow
Working with Carina felt like a breath of fresh air. All the constantly changing advice on the how’s of LinkedIn can get very loud and confusing. The collaboration with Carina helped sharpen focus, gain clarity, and prioritise. The greatest value for me was the short self-reflective journey it took me on, while being guided by a seasoned professional.
Adhele Tuulas - Digital Nation
Adhele Tuulas
Äriarenduse juht, Digital Nation

We are very thankful to our clients!