Employer Branding & Personal Branding

People connect with people. That’s why the most trusted employer brands are built around you and your team. Whether it’s a client, partner or candidate, everyone’s looking for something real: insight that comes straight from the source. You and your people.

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Employer Branding Services

💗 Employer Brand Strategy Workshop

If you need guidance on shaping or refreshing your employer brand so it supports both hiring and retention, this workshop is for you.

Let’s sit down together and work through the practical steps tailored specifically to your organisation. Before the workshop, I’ll review your current approach and create materials we’ll use during the session. All of which you can keep and use afterwards. 

What we’ll cover:
👉 Audit of your current employer brand
👉 Key steps to build or refresh your strategy
👉 Practical action plan and framework for your project.
👉 Ready-made templates for the materials you’ll need
👉 Best practices for involving leaders and employees
👉 Recommendations for tools

Price depends on your specific needs and the scope of the workshop.
Get in touch and tell me what kind of support you and your team need 😊

💗 Employer Brand Ambassador Initiative

Are you ready to empower your people to tell their stories?
I’d love to share my experience and tools to help you build an authentic ambassador program or LinkedIn challenge.

Choose the level of support that fits you best:

💗 Do it yourself

You’re ready to run your program or challenge independently. You just need the fundamentals, practical examples and a clear action plan.

What you get:
✅ A practical e-book with guidance on creating and running an employer brand ambassador program or LinkedIn Challenge.

Coming soon!

💗 You need support

You’ll lead the project with your team but want to discuss the key points, tailor the plan to your organisation and walk away with full clarity.

What you get:
✅ 90-minute virtual session covering all program creation steps
✅ A complete project plan with goals, metrics, action items and communication guidelines

Price: €490 + VAT

💗 Let’s do it together

We’ll launch your employer brand ambassador initiative as a team. I’ll support you with communication, materials and training.

What you get:
✅Regular meetings
✅Program planning
✅Communication support
✅Creation of materials
✅Training sessions
✅Results analysis

Price: depends on scope and your organisation’s needs.

💗 One-Off Training

You’ve built your ambassador program, now let’s get your people into it.

This is a fast-paced, practical 2-hour session where your team learns the essentials, masters the techniques, and gains the confidence to become successful ambassadors, both online and in person.

We’ll cover:
👉 Who an employer brand ambassador is and why the role matters
👉 Why employees might want to become ambassadors
👉 The value they create for themselves and the organisation
👉 Being an ambassador offline and online
👉 First steps: setting goals, defining messages, creating an action plan
👉 Best practices for social media

By the end of the training, participants understand the importance of their role as an employer brand ambassador and have the tools and motivation to begin.

Price: €850 + VAT

The training can be tailored to your needs. Get in touch and we’ll find the approach that suits you best 😉

💗 LinkedIn Mentorship

You’ve successfully launched your ambassador initiative on LinkedIn, now let’s keep the momentum going! This service is for teams who wish to get feedback on their employees LinkedIn post & activities.

During the mentorship:
👉 We run a group sessions
👉 I regularly share best practices for increasing visibility on LinkedIn and growing your network
👉 I offer 1:1 consultations to give personalised feedback, discuss content ideas and shape their strategy

These services can be ordered separately or combined with other ambassador packages.

Price depends on your specific needs, so feel free to get in touch and we’ll find the best approach together 😉

"TBA"
Kadi Poll
Global Employer Branding Manager, Bolt
"External perspective mattered a lot for us along the way. When you’re deeply involved in building something internally, it’s easy to get lost in the details. Carina brought fresh eyes and clarity when it was needed most."
Gloria Soobik, ERGO
Gloria Soobik
Human Resources Specialist, ERGO
"TBA"
Grete Kivi - JetBrains
Grete Kivi
Senior Global Employer Branding Manager, JetBrains

Personal Branding Services

💗 Personal Brand Strategy

What makes you stand out? Does your online image truly reflect the person you are in real life? A clear, authentic personal brand supports you in leadership, helps you attract the right talent and opens doors for business opportunities.
But more than that, it allows you to show up confidently as yourself. I’m here to share practical examples and my own experience to help you tell your story.

Choose the collaboration format that suits you best:

💗 Do it yourself

Ready to slay it on your own? This is your all-in-one guide. Purchase the e-book to get all the tools, templates and encouragement you need to start building your personal brand independently.

A practical e-book including:
👉The Basics: Key concepts explained simply
👉The Strategy: Guidelines for goal setting, audience analysis and competitor analysis
👉The Voice: How to create messages that sound like you
👉The Toolbox: Content calendar and metrics tracking templates

Coming soon!

💗 You need support

Let’s work on your brand together. You’ll get the e-book, plus a dedicated 1:1 session where we discuss everything in detail. We’ll turn your authentic messages and goals into a strategy that gets you to where you want to be. You’ll walk away with a clear roadmap, a polished profile, a backpack full of neatly organised content ideas and the confidence to hit “publish”.

What you get:
✅ The Audit: Profile and content review and recommendations for updates
✅ The Strategy: Personal brand strategy development including goal setting, message development, audience analysis and competitor analysis
✅ The Planning: Content calendar creation
✅ The Growth: Metric setting and best practices for personal branding
✅ The Toolbox: Practical e-book with all the essentials
✅ The Session: 60-minute 1:1 working session where we bring it all together

Price: €490 + VAT

"TBA."
Kristel Kruustük - Testlio
Kristel Kruustük
Founder, Testlio
Carina's structured approach helped me to clearly understand what is it that I want to offer, what are my authentic motivations, and competitive advantages. She demonstrated her professionalism, warmth and deep interest in me as a client - exactly a type of service that made me feel seen.
Oksana Lang - Feelit
Oksana Lang
Psychotherapist, Founder; Feelit
"TBA."
Adhele Tuulas - Digital Nation
Adhele Tuulas
Director of Business Development, Digital Nation

We are very thankful to our clients!