{"id":2906,"date":"2025-08-05T09:23:22","date_gmt":"2025-08-05T09:23:22","guid":{"rendered":"https:\/\/cohorts.work\/?page_id=2906"},"modified":"2026-08-14T12:35:53","modified_gmt":"2026-08-14T12:35:53","slug":"employer-branding-personal-branding","status":"publish","type":"page","link":"https:\/\/www.cohorts.work\/en\/services\/employer-branding-personal-branding\/","title":{"rendered":"Employer Branding & Personal Branding"},"content":{"rendered":"\t\t
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Employer Branding & Personal Branding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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People connect with people. That\u2019s why the most sustainable employer brand is the one built around you and your team. Whether it\u2019s a client, partner or candidate \u2013 everyone wants reliable insight that comes straight from the source <\/span>you and your people.<\/span><\/p>

Real stories, shared knowledge and meaningful relationships create the kind of results worth investing in.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Employer branding services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Employer Brand Ambassadorship<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you\u2019re ready to empower your people and build an authentic employer brand from within, you\u2019re in the right place! I\u2019m happy to share my experience, tools and best practices to help you create, launch or run your ambassador program or LinkedIn challenge. Choose the level of support that fits you best: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\ud83d\udc97 You need support<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You\u2019ll lead the project with your team but want to discuss the key points, tailor the plan to your organisation and walk away with full clarity. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2705 90-minute virtual session covering all program creation steps
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\u2705 A complete project plan with goals, metrics, action items and communication guidelines<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Price: \u20ac490 + VAT<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\ud83d\udc97 Let's do it together!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We\u2019ll launch your employer brand ambassador program or challenge as a team – I\u2019ll support you with communication, materials and training.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2705 Regular meetings\u2705 Program planning<\/span>\u2705 Communication support\u2705 Creating supportive materials\u2705 Leading the training(s)\u2705 Results analysis<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Price: depends on scope and your organisation\u2019s needs.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\ud83d\udc97 LinkedIn Mentorship<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You\u2019ve already launched your ambassador program successfully and now wish to get feedback on your employees\u2019 LinkedIn posts and activity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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During the mentorship:<\/strong>\"\ud83d\udc49\"\/ We run a group session (monthly, if you wish) to give feedback on ambassador posts, discuss challenges and answer their questions\"\ud83d\udc49\"\/ I share best practices for increasing visibility on LinkedIn and growing your network\"\ud83d\udc49\"\/ I offer 1:1 consultations with ambassadors to give personalised feedback, discuss content ideas and shape their strategy<\/span><\/p>

All of the above mentioned services can be ordered separately or combined with other ambassador support activities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Price depends on your specific needs, so feel free to get in touch and we\u2019ll find the best approach together \ud83d\ude09<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet in touch!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"\ud83d\udc97\" One-Off Employer Brand Ambassador Training<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A fast-paced, practical 2-hour session where employees learn all the essentials, techniques and gain the confidence they need to become successful ambassadors, both in real life and on social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The training can be tailored to your needs – get in touch and we\u2019ll find the approach that suits you best \ud83d\ude09<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We cover the folloring topics during the training:<\/strong><\/p>

\"\ud83d\udc49\" Definition of an employer brand ambassador and their role in shaping the employer brand\"\ud83d\udc49\"\/ Reasons why employees may want to become active employer brand ambassadors\"\ud83d\udc49\"\/ The value employee ambassadors create for themselves and their employer\"\ud83d\udc49\"\/ Acting as an employer brand ambassador both in real life and on social media\"\ud83d\udc49\"\/ First steps as an ambassador: setting goals, defining key messages and creating an action plan\"\ud83d\udc49\" Best practices for being an employer brand ambassador on social media
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By the end of the training, participants understand the importance of their role as an employer brand ambassador and have the tools and motivation to begin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Price: \u20ac650 + VAT<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Carina has been supporting Bolt\u2019s LinkedIn ambassadors for two years now. She\u2019s insanely thorough and brings a personal touch to everything she does. No two sessions with her are ever the same. If you\u2019ve ever caught yourself thinking, \u201cCan someone please make LinkedIn make sense?\u201d or you want to build a proper advocacy program, she\u2019s the one I\u2019d call.<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Kadi\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
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Kadi Poll<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Global Employer Branding Lead, Bolt<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I\u2019ve had a great experience working with Carina on our employee advocacy program. She brings deep expertise in Linkedin as a platform, combined with strong organization and creativity, which has helped us run the program in a thoughtful and effective way. She feels like a true extension of our team, I view her as a trusted partner who gives clear, strategic advice and genuinely cares about doing things well. She also puts real effort into working with our people, whether in group sessions or 1:1, making sure everyone feels supported and confident. <\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Grete\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
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Grete Kivi<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Senior Global Employer Branding, JetBrains<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Carina\u2019s positive energy and professionalism played a huuuge role in getting our ERGO ambassadors program alive. She gave structure to the program and helped to create a space where ambassadors felt safe and encouraged to share and find their own voice. What made a real impact for our ambassadors was her ability to give clear, thoughtful, and practical feedback. External perspective also mattered a lot for us along the way. When you\u2019re deeply involved in building something internally, it\u2019s easy to lose yourself into details. Carina brought fresh eyes and clarity when it was needed most. <\/div>\n\t\t\t\n\t\t\t\t\t\t
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Gloria Soobik<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
HR Specialist, ERGO<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Employer Brand Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"\ud83d\udc97\" Employer Brand Strategy Workshop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you need guidance on shaping or refreshing your employer brand so it supports both hiring and retention, this workshop is for you. Let’s sit down together and work through every strategic step, tailored to your organisation. Before the workshop, I review your current approach and create materials we\u2019ll use during the consultation, all of which you can continue using independently afterwards. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What we’ll cover:<\/strong>
\"\ud83d\udc49\" Audit of your current employer brand
\"\ud83d\udc49\" Overview of all key steps in creating or updating your strategy
\"\ud83d\udc49\" A practical action plan and framework for the project
\"\ud83d\udc49\" Templates for materials you\u2019ll need
\"\ud83d\udc49\" Best practices for involving leaders and employees
\"\ud83d\udc49\" Recommendations for tools
\"\ud83d\udc49\" Flexible and creative solutions that fit your organisationSoovitused, milliseid t\u00f6\u00f6riistu kasutadaPaindlike ja loovate lahenduste v\u00e4ljat\u00f6\u00f6tamine
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Price depends on your specific needs and the scope of the workshop.Get in touch and tell me what kind of support you and your team need \"\ud83d\ude0a\"<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet in touch!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Personal Branding Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Personal Brand Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What makes you memorable? Does your current image reflect who you truly are? A clear, strategic personal brand supports you in leadership, hiring and business development. I\u2019ll share practical examples, best practices, useful materials and my experience to help you get started. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\ud83d\udc97 You need support<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let’s create a strategy with messages and action plan to increase the visibility of your services and expertise on LinkedIn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2705 60-minute consultation\u2705 Profile and content audit\u2705 Recommendations for profile updates\u2705 Personal brand strategy creation\"\ud83d\udc49\"\/ goal setting\"\ud83d\udc49\"\/ messages creation\"\ud83d\udc49\"\/ target group analysis\"\ud83d\udc49\"\/ competitor analysis\u2705 Content calendar creation\u2705 Metric setting\u2705 LinkedIn Best Practices for Personal Branding<\/span>
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Price: \u20ac490 + VAT<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I worked with Carina on my LinkedIn persona when changing careers. In times of doubt and uncertainty, Carina's structured approach towards personal branding helped me to clearly understand what it is I want to offer, my authentic motivations and competitive advantages. Based on my prepared input, Carina has suggested editions to my LinkedIn profile that are sharp, authentic and clear. With her I did it 10x faster than I would've on my own. During our consultation Carina demonstrated her professionalism, warmth and deep interest in me as a client - exactly a type of service that made me feel seen. <\/div>\n\t\t\t\n\t\t\t\t\t\t
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Oksana Lang<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Psychotherapist, Feelit Flow<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Working with Carina felt like a breath of fresh air. All the constantly changing advice on the how\u2019s of LinkedIn can get very loud and confusing. The collaboration with Carina helped sharpen focus, gain clarity, and prioritise. The greatest value for me was the short self-reflective journey it took me on, while being guided by a seasoned professional. <\/div>\n\t\t\t\n\t\t\t\t\t\t
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Adhele Tuulas<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\u00c4riarenduse juht, Digital Nation<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are very thankful to our clients!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Apollo\"<\/figure><\/div>
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us!<\/b> <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Employer Branding & Personal Branding People connect with people. That\u2019s why the most sustainable employer brand is the one built around you and your team. Whether it\u2019s a client, partner or candidate \u2013 everyone wants reliable insight that comes straight from the source you and your people. Real stories, shared knowledge and meaningful relationships create […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2131,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2906","page","type-page","status-publish","hentry"],"yoast_head":"\nT\u00f6\u00f6tajakogemus - Loome koos hingestatud meeskondi<\/title>\n<meta name=\"description\" content=\"Creating and maintining a positive employee experience is the focus of Cohorts freelance experts. We collaborate towards a common goal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cohorts.work\/en\/services\/employer-branding-personal-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00f6\u00f6tajakogemus - Loome koos hingestatud meeskondi\" \/>\n<meta property=\"og:description\" content=\"Creating and maintining a positive employee experience is the focus of Cohorts freelance experts. 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